Lately, we keep reading the same thing: prices won’t go any higher. So, is 2025 a good time to invest?

I’ve been hearing this for over a dozen years now. If you look at newspaper headlines over the long term, this isn’t really a “hot topic” at all. It comes up cyclically, and each new market condition becomes fuel for stoking anxiety in clients. After all… it’s easier to grab a reader’s attention by scaring them with risks than by offering a thorough analysis. Very often, clients narrow their perspective to the “nose against the wall” view when making purchasing decisions. They’re worried because they’re spending large sums, and no one can predict the future with 100% certainty. What we can do is present them with facts and remind them that two years ago, when they bought their previous property, they said exactly the same thing—and today, they’ve already made a 70% return on it. If we look at Eurostat data on housing prices in Europe, we’ll see, first of all, that compared to Western European countries, real estate prices in our country are still very attractive. Interestingly, Poland is also among the countries with the highest growth in property prices, with very clear momentum. In Q3 of 2024, property prices in Poland increased by 14.4% compared to the same period the previous year. This places Poland at the top among EU countries with the highest property price growth. During that same period, the average increase across the EU was 3.8%, and 2.6% in the eurozone.

What does this mean for investors wondering whether it’s worth investing in real estate? If you take a broader view—since 2015—most European countries are still ahead of us in terms of cumulative price growth. If you also consider the price-to-income ratio, Poland has seen a drop of over 20% since 2010. This is an excellent time to invest, especially in the premium sector, which offers increasingly higher quality and remains highly scarce. Unique buildings in prime locations are as good as gold. Those who already have such assets in their portfolio know this well. These are savvy clients, comparing data, watching forecasts, and analyzing risks. They have no doubt that this is still a great time to allocate capital to the premium segment—and I don’t just mean securing returns, but multiplying capital in a way that other investment forms simply cannot match.

So how much can you actually make on premium properties?

In addition to monitoring the entire market, we regularly analyze detailed data on our own developments. This is the clearest evidence of how the value of our projects evolves over the years. At Angel Poland Group, prices continue to rise regardless of market fluctuations. In Wrocław, compared to 2011, the price per square meter at Angel Wings has increased by almost 230%, and at Angel River by 167%. It’s thanks to our developments that Przedmieście Oławskie has become one of the trendiest and most desirable places to live.

In Kraków, at Angel Wawel with the famous Royal Apartment—considered the most prestigious address in all of Poland—the price per square meter in Q1 2025 has risen by 200% compared to the original primary market sales. In 2015, residents were paying PLN 12,000 per square meter, while today, that price on the secondary market stands at PLN 38,000 per square meter. It’s worth noting that even our latest projects—such as Kraków’s Angel Stradom next to the 5-star Stradom House Hotel—are showing dynamic growth, with an 81% increase compared to 2021. Our clients, well aware of the value gains in their investment portfolios, often stay with us for many years, adding more properties from our luxury real estate collection to their holdings.

Top properties are usually associated with Warsaw, Krakow, and the Tri-City area. Is Wrocław ready for the premium segment?

More than any other city. Wrocław is fresh, open, multicultural, and full of incredible energy. It is one of Poland’s largest metropolises, and for years, it has been gaining significance not only within the country but also internationally. Its potential is expanding across various sectors, and the number of rankings where the capital of Lower Silesia ranks at the top proves its dynamic development and growing influence on the economic, social, and cultural life not just of Poland, but of Europe as well.

Wrocław has become one of the country’s main business and technology hubs. For years, it has attracted foreign investments and is frequently mentioned as the best city in quality-of-life rankings. This shouldn’t come as a surprise since the city offers a rich cultural scene. Surrounded by rivers and providing access to numerous parks and recreational areas, Wrocław is an attractive place not only for its residents but also for tourists.

Who is buying luxury real estate today?

The client who wants to live well. They want to take a walk with their dog in a comfortable tracksuit in the city center, by the river, right next to their home. They want to have service establishments at their fingertips offering phenomenal cuisine made from local products and good wine. They want to surround themselves with beauty, such as art, carpets, wallpaper, and handcrafted furniture in common areas. They want to have a conversation with an interesting neighbor over coffee in the residence lounge about the latest concert at the National Forum of Music (NFM). They want to relax in a beautiful spa area after a tiring day. They want a manager—a concierge—who takes care of their property as if it were their own home and continuously invests in maintaining it in the best possible condition. Luxury today is not just about “gold.” It’s not about pretentious parties and artificial conversations. Luxury today invites us into a wonderful world. It should be sexy. It should be of excellent quality. It should take us to a dimension of ordinary/unordinary experiences, where attention to detail matters most. Informed clients today expect more than just a product. We create a lifestyle for them.

And if I were to ask directly, what is worth investing in?

In the best. I don’t like to focus on promoting our projects in interviews, but objectively, we are currently realizing the most awaited investment in the Wrocław premium market. The Upper House by Angel, which will be completed later this year, is the only one of its kind in the capital of Lower Silesia. Due to its location, amenities, and design, it attracts residents from all over Poland and abroad. Wrocław, which has been attracting investors for many years, gains a new icon, a synonym of comfort, prestige, and luxurious living amidst nature in the city center. The offer of The Upper House goes beyond the walls of private apartments. We have designed over 1000 square meters of common spaces in collaboration with esteemed architects from the Spanish studio ADC Atelier. Residents, in addition to comfortable apartments and spectacular penthouses, will have access to amenities such as a reception, a 25-meter swimming pool with a sauna area, a spa, fitness, a residence lounge, a coworking area with its own library, and a children’s playroom. From the upper floors, there will be a view of the Wrocław skyline and horizon, and the community will be able to use a terrace arranged on the roof of the tenth floor. This is a project that raises the bar in the real estate world and confirms that premium properties have their own rules. I’m proud to be part of this project.